The local Zulu population had long referred to the promontory here as 'Ntsaba'. When Alfred Eyles built a wattle-and- daub mission nearby he anglicized it to 'The Lookout'. When he bought the area, however, he changed the name to Southbroom, after his Southbroom Hall family home in Wiltshire. Land surveyors, pleased to find a reminder of the 'Old Country', retained the name when officially declaring a town on the site in 1933.
Marina Beach, San Lameer and Trafalgar are important resorts in the Southbroom area.